Lumor is an AI calling system that makes outbound calls, handles common objections, follows up leads, answers inbound calls and books appointments automatically.

Can Lumor make outbound calls?

Yes. Lumor can call prospects and customers, follow up warm leads, revive old enquiries, schedule callbacks and move qualified prospects toward a booked appointment.

Can Lumor handle objections?

Yes. Lumor can handle responses such as not now, send me something, call me later, I am busy and not interested by classifying the intent and guiding the conversation to the next best step.

Can Lumor book appointments?

Yes. Lumor can book meetings, quote calls, inspections, consultations, callbacks and other appointment types depending on the business workflow.

Does Lumor answer inbound calls too?

Yes. Lumor can answer inbound calls instantly, qualify the caller, capture details, route the enquiry and book the next step.

Which businesses is Lumor best for?

Lumor is best for businesses that rely on phone conversations, including trades, services, medical and dental clinics, real estate, agencies and professional services.

Legal

Privacy Policy

Effective date: 11 May 2026

Lumor respects your privacy and is committed to protecting personal information. This Privacy Policy explains how Lumor collects, holds, uses, discloses and protects personal information when you use our website, request a demo, interact with our AI call services, communicate with us, or become a client, supplier or business contact.

In this Privacy Policy, "Lumor", "we", "us" or "our" refers to Lumor, located in Australia. "You" or "your" means any individual whose personal information we handle.

This Privacy Policy is designed to reflect the requirements of the Privacy Act 1988 (Cth) and the Australian Privacy Principles, where those laws apply to Lumor.

1. What is Personal Information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information is true or not and whether recorded in a material form or not.

Depending on the circumstances, personal information may include your name, phone number, email address, business details, voice recordings, call transcripts, call summaries, CRM records, IP address, device information, enquiry details and communications with us.

2. Personal Information We Collect

The types of personal information we may collect include:

Contact and identity information

name;
business name;
job title;
email address;
phone number;
postal or business address;
ABN or business identifiers;
social media or website details; and
details provided through forms, enquiries, bookings or demo requests.

Website and analytics information

IP address;
browser type;
device type;
operating system;
pages visited;
referring websites;
date and time of visits;
cookies, pixels and similar tracking information;
advertising campaign identifiers; and
analytics or conversion data.

AI call and communication information

Where you interact with Lumor by phone, demo call, AI receptionist, AI sales agent, support call or other communication channel, we may collect:

phone numbers;
call recordings;
call transcripts;
voicemail recordings;
call summaries;
conversation outcomes;
appointment booking details;
lead qualification details;
objection handling notes;
callback requests;
SMS, email or chat correspondence;
customer intent, enquiry type and routing information; and
quality assurance and performance data.

Client and CRM information

If you are a Lumor client, or if your details are provided to us by a Lumor client, we may collect or process:

lead and customer records;
CRM contact properties;
call lists;
suppression and opt-out lists;
appointment and calendar data;
sales pipeline information;
call attempt history;
call status and outcome data;
consent, do-not-call and unsubscribe indicators;
notes, tags, custom fields and workflow data; and
integration logs or technical metadata.

Payment and account information

Where applicable, we may collect billing contact details, invoice details, payment records and subscription information. Payment card or bank details may be processed by third-party payment providers and may not be stored directly by Lumor.

Sensitive information

We do not intentionally collect sensitive information unless it is necessary for a specific service, you have consented, or we are otherwise permitted or required by law to collect it. Sensitive information may include health information, biometric information, racial or ethnic origin, political opinions, religious beliefs, criminal record or other categories recognised under Australian privacy law.

If you provide sensitive information to Lumor, or if your business requires Lumor to handle sensitive information, you must ensure that all required consents, notices and legal bases are in place.

3. How We Collect Personal Information

We may collect personal information:

when you visit our website;
when you submit a contact form, booking form, demo request or enquiry;
when you call us or receive a call from us;
during AI-powered phone calls or demo calls;
when you communicate with us by email, SMS, phone, video call, social media or chat;
when you become a client or create an account;
through CRM, calendar, telephony, email, SMS, analytics or automation integrations;
from clients who provide customer or lead data for Lumor to process on their behalf;
from publicly available sources;
from third-party data providers, referral partners or service providers; and
automatically through cookies, pixels, analytics tools and server logs.

Where reasonable and practical, we collect personal information directly from you. In some cases, we collect information from a business client, authorised representative, public source or third-party platform.

4. Why We Use Personal Information

We use personal information for purposes including:

operating and improving the Lumor website;
responding to enquiries and demo requests;
providing AI receptionist, AI sales agent, outbound calling, lead follow-up, appointment booking and related services;
conducting AI demo calls and follow-up communications;
recording, transcribing, summarising and analysing calls;
routing enquiries and updating CRM or calendar systems;
qualifying leads and managing sales opportunities;
providing support, onboarding, training and account management;
monitoring call quality, system performance, reliability and security;
troubleshooting technical issues;
improving scripts, workflows, AI behaviour, integrations and service delivery;
sending service-related communications;
sending marketing communications where permitted;
managing billing, payments and subscriptions;
complying with legal, regulatory and contractual obligations;
detecting, preventing and responding to fraud, misuse, spam, security incidents or unlawful conduct;
enforcing our terms and protecting our legal rights; and
carrying out internal business planning, reporting and administration.

5. AI Call Recording, Transcription and Processing

Lumor's services may involve AI-powered phone calls. These calls may be recorded, transcribed, summarised, analysed and processed by Lumor and its service providers.

This processing may be used to:

deliver the call experience;
understand caller intent;
route enquiries;
book appointments;
identify sales opportunities;
update CRM records;
generate call summaries and outcomes;
monitor quality and compliance;
improve reliability and performance;
troubleshoot errors; and
support reporting and analytics.

Where a Lumor client uses our services to contact or receive calls from its own customers, prospects or leads, the client is responsible for ensuring it has provided appropriate notices and obtained any required consents for call recording, AI processing, marketing communications and data sharing with Lumor.

6. Direct Marketing, Email, SMS and Opt-Outs

We may use your personal information to send you information about Lumor products, services, demos, updates, events, offers or business content where permitted by law.

Marketing communications may be sent by email, SMS, phone, online advertising or other channels. Where required, we will obtain consent before sending marketing communications. Marketing emails and SMS messages will identify the sender and include a way to unsubscribe or opt out.

You can opt out of marketing communications at any time by using the unsubscribe link in the message or contacting us directly. Even if you opt out of marketing, we may still send service-related, transactional, security or account communications.

7. Cookies, Analytics and Advertising Technologies

Our website may use cookies, pixels, tags, analytics tools and similar technologies to:

operate the website;
remember preferences;
understand website traffic;
improve user experience;
measure marketing performance;
run advertising or retargeting campaigns; and
detect security issues or misuse.

These technologies may collect device information, browser information, IP address, location approximation, page visits, campaign parameters and interaction data.

You can usually disable cookies in your browser settings. Some website functionality may not work properly if cookies are disabled.

8. When We Disclose Personal Information

We may disclose personal information to:

Lumor staff, contractors and authorised representatives;
clients where Lumor processes information on their behalf;
telecommunications and voice service providers;
AI model, speech-to-text and text-to-speech providers;
cloud hosting and infrastructure providers;
CRM, calendar, email, SMS and automation platforms;
analytics, advertising and website technology providers;
payment processors and billing providers;
security, monitoring and fraud prevention providers;
professional advisers, including lawyers, accountants and consultants;
insurers, auditors or finance providers;
regulators, courts, law enforcement or government agencies where required or permitted by law;
prospective purchasers, investors or advisers in connection with a business sale, restructure, merger or investment; and
any other person or organisation where you have consented or directed us to disclose the information.

We require service providers to handle personal information only as reasonably necessary to provide services to Lumor, subject to appropriate confidentiality, privacy and security obligations.

9. Overseas Disclosure

Some of Lumor's service providers, technology platforms, AI providers, infrastructure providers or support providers may store, access or process information outside Australia.

Countries may include the United States, United Kingdom, European Union, New Zealand, Singapore or other locations where our providers operate.

Where we disclose personal information overseas, we will take reasonable steps to ensure that overseas recipients handle the information in a way that is consistent with Australian privacy requirements, unless an exception applies.

If a client requires Australia-only hosting, restricted processing locations or additional data controls, this must be agreed with Lumor in writing before services begin.

10. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Security measures may include access controls, authentication, encryption, secure hosting, restricted permissions, monitoring, backups, logging, staff and contractor controls, and operational security procedures.

No method of transmission or storage is completely secure. You are responsible for keeping your own systems, passwords, accounts, CRM platforms and access credentials secure.

11. Retention and Deletion

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including service delivery, quality assurance, legal compliance, dispute resolution, security, backup, accounting and business record purposes.

Call recordings, transcripts, summaries, CRM logs and campaign data may be retained for different periods depending on the service configuration, legal requirements, client agreement, backup cycles and operational needs.

Where information is no longer required, we will take reasonable steps to delete, destroy or de-identify it, unless we are required or permitted by law to retain it.

Clients may request deletion or export of their data, subject to legal, contractual, technical and backup limitations.

12. Access and Correction

You may request access to personal information we hold about you or ask us to correct information you believe is inaccurate, incomplete or out of date.

We may need to verify your identity before responding. In some cases, we may refuse access or correction where permitted by law, such as where it would impact another person's privacy, breach confidentiality, prejudice security or legal proceedings, or be unreasonable or unlawful.

13. Privacy Complaints

If you have a privacy concern or complaint, please contact us using the details below. We will review your complaint and aim to respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner at https://www.oaic.gov.au.

14. Third-Party Websites

Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, content or security of third-party websites. You should review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time by publishing an updated version on our website. The updated policy takes effect from the date it is published unless stated otherwise.

16. Contact Us

Questions, access requests, correction requests, opt-out requests or privacy complaints should be directed to Lumor at info@lumor.com.au.